Many companies and even marketing agencies often confuse branding with marketing. But the two are not the same. Branding is about shaping and influencing how customers feel about your product or service while Marketing is really about giving customers offers they can\’t resist. It\’s easy to confuse branding for, and even think it\’s more important …
Like most people in the Marketing & Comms space, I used to strongly hold on to the idea that people have short attention spans. But I recently realized I was wrong. Most marketing experts are wrong too. I realized that people, I mean your customers, don\’t have short attention span at all. They still binge …
I Was Wrong, People don’t have short attention span Read More »
This New Year, Show Up Long Enough to Get Noticed! How many TV Series did you start watching in season 3 or later? I know I started seeing Game of Thrones at the 4th season. I even discovered The Tim Ferris Podcast just about a year ago. This is absolutely normal for most of us. …
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